Super-Sav Supermarket Gives Customers VIC (Very Important Customer)cards,which Allows Customers

Super-Sav supermarket gives customers VIC (very important customer) cards,which allows customers to take advantage of additional discounts on certain products and notification of special,customer-only sales.In addition,customers can accrue points each time they present their cards.These points can be used to purchase cookware,dishes,and other similar hard goods.Super-Sav is using a:

A) bonus program.
B) frequency program.
C) customer rewards contest.
D) self-liquidating promotion.
E) subsidized program.