The Yellow Pages are often referred to as a _____ medium because the ads do not create awareness or demand for products or services rather,once consumers have decided to buy,the Yellow Pages point them in the direction where their purchases can be made.
A)direct-response
B)directional
C)aerial
D)mobile
E)transit

Question

Quizplus · Accepted Answer

The description of the Yellow Pages as a medium that points consumers in the direction where their purchases can be made indicates that it is a directional medium. Its purpose is to provide information on where to find specific products or services, rather than generating demand or sales directly.

The Yellow Pages Are Often Referred to as a _____