Which of the following is an advantage associated with Yellow Pages advertising?
A)Great creative potential
B)Short lead times
C)A passive orientation
D)Nonintrusiveness
E)Absence of clutter

Question

Quizplus · Accepted Answer

Yellow Pages advertising is nonintrusive because it is a directory that people refer to when they are actively seeking information, making it less disruptive compared to other forms of advertising.

Which of the Following Is an Advantage Associated with Yellow