Yellow Pages advertising is referred to as a directional medium.This means that Yellow Pages ads:
A)direct buyers to a source of product purchase.
B)direct buyers to other ads in the IMC program.
C)direct consumers through the response hierarchy.
D)are used to geographically segment buyers.
E)are a form of direct-response advertising.

Question

Quizplus · Accepted Answer

Yellow Pages advertising is designed to direct consumers who are ready to make a purchase to a specific source of product or service. It is a form of directional advertising that aims to guide customers towards a specific action, in this case, making a purchase.

Yellow Pages Advertising Is Referred to as a Directional Medium