Which support medium should be employed if the consumer has already been provided with information about the service and now requires a directional medium?
A)Billboards
B)Product placements
C)Advertising specialties
D)In-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Yellow Pages would be the best choice as it is a directional medium that helps consumers find businesses based on specific categories or services they are looking for. Since the consumer has already been provided with information about the service, they are now most likely looking for a way to find the business that provides that service, and the Yellow Pages can help with that.

Which Support Medium Should Be Employed If the Consumer Has