Which of the following statements best compares the cost per thousand (CPM)for movie theater advertising with that of other media?
A)The CPM for movie advertising is higher than that for magazines.
B)Movies have a lower CPM than radio,but higher than newspapers.
C)When compared to other advertising media,the CPM is quite high for movie ads.
D)When compared to other advertising media,the CPM is quite low for movie ads.
E)The CPM for movie advertising is equal to that of the other forms of advertising media.

Question

Quizplus · Accepted Answer

The statement in option C suggests that the CPM for movie advertising is high compared to other advertising media. This implies that the CPM for movies is not low (eliminating options B and D), nor is it equal to other media (eliminating option E). Option A is incorrect because it suggests that the CPM for movie advertising is higher than that of magazines, which is not a comparison with other media. Therefore, option C is the best choice, providing a clear comparison of movie theater advertising with other media.

Which of the Following Statements Best Compares the Cost Per