The creation of video and/or music content by an advertiser in an attempt to entertain viewers while advertising their products is known as:
A)video on demand.
B)digital advertising.
C)product integration.
D)buzz marketing.
E)advertainment.

Question

Quizplus · Accepted Answer

The term "advertainment" refers specifically to the creation of advertising that aims to be entertaining and feel less like a traditional ad. This often takes the form of video or music content that viewers may voluntarily seek out or share with others, extending the reach of the advertisement beyond traditional channels.

The Creation of Video And/or Music Content by an Advertiser