Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising?
A)Unlike television ads,magazine ads are intrusive and not easy to ignore.
B)Because they are interested in the content and ads provide additional information relevant to the issue or topic area.
C)There are not many ads in most magazines,so they do not bother consumers.
D)Because more creative options are available for magazines than for television advertising,that is,magazine ads are more interesting.
E)Magazine advertising does not provide the psychographic or demographic selectivity that the television does.

Question

Quizplus · Accepted Answer

Consumers often choose to read a magazine because they are interested in the content and the ads provide additional information relevant to the issue or topic area. This means that they are more receptive to the ads than television ads, which are often seen as intrusive and interrupting the flow of the program. Additionally, magazines tend to have fewer ads than television programs, which makes them less bothersome for consumers. This answer also addresses the creativity aspect, as magazine ads can be more interesting, but the main reason for consumer receptivity is their interest in the content. Option E is incorrect as magazine advertising does provide psychographic and demographic selectivity, but this is not the main reason for consumer receptivity.

Which of the Following Statements Provides a Reason Why Consumers