Selective binding and ink-jet imaging make it possible for magazines to offer:
A)personalized ads.
B)high reach and frequency.
C)reduced advertising rates.
D)lower delivery costs.
E)higher pass-along readership.

Question

Quizplus · Accepted Answer

Selective binding and ink-jet imaging allow for personalized ads to be inserted into magazines based on demographic or geographic information. This feature allows for more targeted advertising and more relevance to the reader, potentially increasing ad effectiveness and revenue for the magazine.

Selective Binding and Ink-Jet Imaging Make It Possible for Magazines