Which of the following is a disadvantage inherent in advertising in magazines?
A)Lack of geographic selectivity
B)Lack of demographic selectivity
C)Poor reproduction quality
D)Long lead times
E)Low publication prestige

Question

Quizplus · Accepted Answer

Magazines typically have a longer lead time for advertising than other media, which means that the ads cannot be produced and published at short notice. This can be a disadvantage for advertisers who require more flexibility in their advertising plans.

Which of the Following Is a Disadvantage Inherent in Advertising