Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it:
A) has such a low absolute cost.
B) has the ability to reach large audiences in a relatively cost-efficient manner.
C) has a high level of geographic selectivity.
D) is very easy to develop creative television advertising.
E) has no impact on the image of a brand.
Correct Answer:
Verified
Q12: An art gallery in a small town
Q13: _ refers to the practice of fast-forwarding
Q14: Which of the following factors makes it
Q15: Advertisers can prevent consumers from zapping commercials
Q16: Which of the following has contributed to
Q18: Audience selectivity on television is possible as
Q19: Which of the following is true about
Q20: Which of the following statements about the
Q21: _ refers to commercials on local television
Q22: Most national advertisers:
A)use only network advertising.
B)use only
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