For advertisers,the _____ is one disadvantage of cable television as compared to network television.
A) lack of penetration
B) lack of flexibility
C) lack of selectivity
D) cost-ineffectiveness
E) limitations on the length of commercials
Correct Answer:
Verified
Q75: The percentage of homes in a given
Q76: _ are independent local television stations that
Q77: An arrangement where a group of cable
Q78: There are approximately 900,000 television households in
Q79: Which television daypart has the highest rates
Q81: Which of the following statements is true?
A)The
Q82: A major threat to conventional broadcast radio
Q83: Why do advertisers use the image transfer
Q85: An advertiser has a limited budget and
Q108: The Nielsen Station Index (NSI) refers to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents