_____ is defined as one percent of all the television households in a particular area tuned to a specific program.

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A ratings point is defined as one percent of all the television households in a particular area tuned to a specific program. A program rating is a measure of the percentage of TV households that watched a particular program among all the TV households that have the opportunity to watch it. Households using television (HUT) is the percentage of homes in a given area where TV is being watched during a specific time period. Share of audience is the percentage of households using television (HUT) that are tuned to a specific program. The Brand development index is a comparison of the percentage of brand to the percentage of population in a particular market.

_____ Is Defined as One Percent of All the Television