Today,the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level through the use of an electronic device that measures what is being watched and by whom.This device is called a(n) :
A) audiometer.
B) people meter.
C) electronic diary.
D) market survey.
E) focus group.
Correct Answer:
Verified
Q82: A major threat to conventional broadcast radio
Q83: Why do advertisers use the image transfer
Q85: An advertiser has a limited budget and
Q88: Which of the following statements describes a
Q89: Mountain Dew often sponsors live radio broadcasts
Q91: The audio portion of a television commercial
Q104: In 2006, Nielsen Media Research introduced a
Q108: The Nielsen Station Index (NSI) refers to
Q109: Which of the following statements about radio
Q113: The relatively low cost of radio advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents