Before beginning its new advertising campaign,Landmark Bank conducted a study to determine consumers' level of awareness and knowledge of the bank and its services as well as consumers' perceptions of the bank's image.This was done to:
A)communicate advertising goals.
B)communicate tasks.
C)establish benchmark measures.
D)communicate DAGMAR objectives to the audience.
E)establish marketing research goals.

Question

Quizplus · Accepted Answer

Conducting a study to determine consumers' level of awareness, knowledge, and perceptions is done to establish benchmark measures, which serve as a baseline for evaluating the effectiveness of the new advertising campaign.

Before Beginning Its New Advertising Campaign,Landmark Bank Conducted a Study