To more fully appreciate the value of advertising and promotion,managers should treat the communications budget as a(n):
A)variable cost.
B)expense.
C)liability.
D)investment.
E)fixed cost.

Question

Quizplus · Accepted Answer

Treating the communications budget as an investment means that the money spent on advertising and promotion is viewed as a way to generate future returns and increase the company's overall value. This perspective can help managers make better decisions about allocating and optimizing their communications budget.

To More Fully Appreciate the Value of Advertising and Promotion,managers