An ad for Lowe's Home Improvement Warehouses shows a U.S.flag made out of flowers and has the headline,"Hooray for the red,white,and bloom." The ad associates Lowe's with the beauty of flowers as well as patriotism-both of which evoke positive responses in consumers and by association should evoke positive responses for Lowe's.This is an example of:

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This is an example of classical conditioning theory where Lowe's is associating itself with positive stimuli (flowers and patriotism) to evoke a positive response in consumers.

An Ad for Lowe's Home Improvement Warehouses Shows a U