Campbell's uses coupons,premiums and sweepstakes to promote its soup.This reflects an application of:

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Campbell's use of coupons, premiums, and sweepstakes as incentives for purchasing their soup is an example of operant conditioning. This type of marketing strategy is designed to influence consumer behavior by providing rewards or punishments based on the purchase decision. Operant conditioning is a behavioral theory that focuses on how the consequences of a behavior can influence its future occurrence. In this case, the rewards of receiving a discount or chance to win a prize may increase the likelihood of consumers purchasing Campbell's soup in the future.

Campbell's Uses Coupons,premiums and Sweepstakes to Promote Its Soup