Which of the following statements is true about the role of top management in the advertising and promotion decision making process?

Question

Quizplus · Accepted Answer

Top management is usually interested in how the advertising program represents the organization. While top management may not be involved in day-to-day decision-making or have input in the process, they are responsible for overall strategy and ensuring that the advertising program aligns with the organization's brand image and values. Top management is also interested in the potential impact of the advertising on the organization's reputation and perceived value. Furthermore, top management has to ensure that adequate resources are allocated to the advertising program.

Which of the Following Statements Is True About the Role