From the Perspective of a Promotional Planner,the Primary Purpose of Most

From the perspective of a promotional planner,the primary purpose of most media is to:

A) provide information or entertainment to their subscribers,viewers,or readers.
B) assume major responsibility for developing the marketing program.
C) provide an environment for the firm's marketing communications message.
D) help the company understand the marketplace.
E) provide the funds that pay for advertising and promotions.