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The Role of the Advertising Department in a Company Using

Question 14

Multiple Choice

The role of the advertising department in a company using a decentralized product management system is to:


A) plan and coordinate the advertising campaign.
B) provide advertising and promotion related support to the brand managers.
C) conduct marketing research based on the problems identified during segmentation.
D) develop sales programs that would be effective against the target market.
E) check manufacturing of the products according to the demand in the market.

Correct Answer:

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