Which of the following can be stated a responsibility of a brand manager in a decentralized marketing system?

Question

Quizplus · Accepted Answer

In a decentralized marketing system, brand managers are responsible for planning and executing the marketing program for their specific brand. This includes developing strategies, creating advertising campaigns, and managing budgets. Manufacturing, compensation, distribution, and department development would fall under the responsibility of other roles within the organization.

Which of the Following Can Be Stated a Responsibility of a Brand