PrimeTime is a multi-product firm that follows an advertising organizational system where the manager has the responsibility for the marketing program,including the identification of target markets as well as the development of integrated marketing communications programs that will differentiate the brands and ensures that each brand receives concentrated managerial attention.However,each brand may compete against other brands in the same company.Which advertising organizational system is PrimeTime following?

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PrimeTime is following a decentralized system where each brand is given focused attention and the manager of the brand has the responsibility of marketing and advertising decisions. However, there can be competition between the brands in the same company. A centralized system would involve all marketing decisions being made by a central department, while a creative boutique is a specialized agency that focuses on creativity and may not have multiple brands to manage. A collateral system focuses on creating advertising materials, and a democratic system involves involving all stakeholders in the decision-making process.

PrimeTime Is a Multi-Product Firm That Follows an Advertising Organizational