Company A used to rely on outside advertising agencies for its advertising needs but since it is a global company,it is now worried that using external agencies may lead to non-consistency of its brand image.The years on experience with outside agencies has made it realize that it results in wastage of both time and money.It also wants to maintain tighter control over its advertising and promotion activities.Which of the following advertising agencies should it adopt?
A) Collateral service agency
B) Full service agency
C) In-house agency
D) Democratic agency
E) Creative boutique
Correct Answer:
Verified
Q25: A company that uses an in-house agency
Q26: Which of the following describes a limitation
Q27: Which of the following is an advantage
Q28: Which of the following statements is true
Q30: An ad agency that offers its clients
Q31: When the client assumes the entire promotional
Q32: PrimeTime is a multi-product firm that follows
Q33: A _ advertising organizational system has the
Q34: Superagencies were formed:
A)because advertisers were disenchanted with
Q41: Lack of long-term objectivity, flexibility, and creativity
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents