Which of the following describes a limitation associated with the decentralized organizational structure for advertising?
A) Brand managers are often overqualified and want too much input into advertising.
B) Brand managers are typically highly experienced in advertising and understand exactly what advertising can do for a brand.
C) Brand managers do not devote enough attention to short-term planning and administrative tasks.
D) Brand managers often end up competing for management attention,marketing budgets,and other resources.
E) With their reliance on intuition,brand managers often jeopardize the creative activities of the advertising agency.
Correct Answer:
Verified
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Q22: Which of the following is an advantage
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Q25: A company that uses an in-house agency
Q27: Which of the following is an advantage
Q28: Which of the following statements is true
Q29: Company A used to rely on outside
Q30: An ad agency that offers its clients
Q31: When the client assumes the entire promotional
Q41: Lack of long-term objectivity, flexibility, and creativity
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