Which of the following statements explain why an organization would want to use an external advertising agency?
A) It saves money for the client.
B) It helps the client gain more control of the promotional activities.
C) It allows more access to the top management of the client firm.
D) It helps provide a consistent brand image worldwide and reduces the number of marketing partners for the client firm.
E) It provides the client with the services of highly skilled individuals.
Correct Answer:
Verified
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Q19: Problems associated with a(n)_ include difficulty of
Q20: In a centralized organizational arrangement,the _ department
Q22: Which of the following is an advantage
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Q25: A company that uses an in-house agency
Q26: Which of the following describes a limitation
Q41: Lack of long-term objectivity, flexibility, and creativity
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