A(n)_____ doesn't actually deliver a message but draws attention to and/or enhances the appearance of the ad.
A)direct source
B)indirect source
C)message shaper
D)source mirage
E)source echo

Question

Quizplus · Accepted Answer

An indirect source is a spokesperson who doesn't actually deliver a message but draws attention to and/or enhances the appearance of the ad. This type of spokesperson can be used to create a positive association with the product or brand without explicitly stating any direct benefits or features.

A(n)_____ Doesn't Actually Deliver a Message but Draws Attention to And/or