_____ is the extent to which the recipient sees the source as having relevant knowledge,skill,or experience and trusts the source to give unbiased,objective information.
A)Source attractiveness
B)Source popularity
C)Source credibility
D)Source power
E)Source identification

Question

Quizplus · Accepted Answer

Source credibility refers to the perceived expertise, knowledge, and trustworthiness of the source. It is a crucial factor that influences the effectiveness of communication. The recipient is more likely to believe in and act upon the information provided by a credible source compared to a source that is not viewed as credible. Factors that contribute to source credibility include expertise, knowledge, experience, honesty, and objectivity.

_____ Is the Extent to Which the Recipient Sees the Source