When can a high credibility source be less effective than a moderately credible source?
A) When a receiver has an unfavorable initial attitude or position on the issue.
B) When a receiver has a favorable initial attitude or position on the issue.
C) When the source is arguing for a position that is not in line with his or her own best interest.
D) When the high credibility source is a celebrity.
E) High credibility sources are always more effective than low credibility sources.
Correct Answer:
Verified
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