Which source characteristic is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?
A)Expertise
B)Trustworthiness
C)Physical attractiveness
D)Compliance
E)Internalization

Question

Quizplus · Accepted Answer

Trustworthiness is likely to suffer when a celebrity endorses too many products and is seen too often by consumers. This is because consumers may start to view the celebrity as being motivated solely by money, rather than genuinely believing in and endorsing the products they are promoting. This can reduce the credibility of the celebrity as a source of information and decrease consumers' trust in their endorsements.

Which Source Characteristic Is Likely to Suffer When a Celebrity