In its ads,Listerine claims effectiveness but admits to less than perfect taste.This is an example of a(n):
A)one-sided message.
B)two-sided message.
C)confrontational appeal.
D)conclusive message.
E)slice-of-life commercial.

Question

Quizplus · Accepted Answer

Listerine's ads contain both positive information (effectiveness) and negative information (less than perfect taste). This is known as a two-sided message.

In Its Ads,Listerine Claims Effectiveness but Admits to Less Than