When marketers want to build attitudes that are resistant to attacks or criticism of their product by a competitor,they can use a(n):
A)one-sided message.
B)nonverbal message.
C)emotional appeal.
D)refutational appeal.
E)slice-of-life appeal.

Question

Quizplus · Accepted Answer

A refutational appeal is a message that anticipates and then refutes objections to a product or idea. By doing so, it can build attitudes that are resistant to attacks or criticism from competitors.

When Marketers Want to Build Attitudes That Are Resistant to Attacks