_____ is advertising that,either directly or indirectly,names competitors and compares the brands on one or more attributes.
A)One-sided advertising
B)Two-sided advertising
C)Comparative advertising
D)Verbal appeals
E)Refutation

Question

Quizplus · Accepted Answer

Comparative advertising is defined as advertising that names competitors and compares the brands on one or more attributes. It may be direct or indirect in nature, and often includes visual or textual presentations of side-by-side comparisons. This type of advertising can be effective in swaying potential consumers to choose one brand over another by highlighting the strengths of the advertised brand while pointing out weaknesses of the competition.

_____ Is Advertising That,either Directly or Indirectly,names Competitors and Compares