The visual portion of an advertisement may reduce its persuasiveness because:
A)the picture may attract too much attention to the product.
B)the processing stimulated by the picture may be less controlled and less favorable than the processing stimulated by words.
C)pictures are always low in imagery value.
D)pictures may have a negative effect on recall.
E)verbal communication is always more effective than nonverbal communications.

Question

Quizplus · Accepted Answer

Research has shown that while visual cues may initially capture attention, the processing stimulated by pictures may be less controlled and less favorable than the processing stimulated by words, leading to reduced persuasiveness.

The Visual Portion of an Advertisement May Reduce Its Persuasiveness