When a target audience already holds a favorable opinion on a topic or issue,a(n)_____ is most effective.
A)one-sided message
B)two-sided message
C)nonverbal appeal
D)open-ended message
E)fear appeal

Question

Quizplus · Accepted Answer

A one-sided message is most effective when the target audience already holds a favorable opinion on a topic or issue, as it reinforces and strengthens their existing beliefs. Two-sided messages, nonverbal appeals, open-ended messages, and fear appeals are generally more effective when attempting to persuade an audience with a neutral or opposing viewpoint.

When a Target Audience Already Holds a Favorable Opinion on a Topic