All nonprogram material that appears in a broadcast environment including commercials,public service announcements,and promotions for upcoming programs contribute to the _____ problem.
A)message comparison phenomenon
B)comparative advertising
C)clutter
D)media reduction
E)quantitative media effect

Question

Quizplus · Accepted Answer

The term "clutter" refers to the excessive amount of nonprogram material that appears in a broadcast environment, which can make it difficult for advertisements and other messages to stand out and be remembered.

All Nonprogram Material That Appears in a Broadcast Environment Including