_____ is defined as the amount of advertising in a medium.
A)Qualitative media effect
B)Wearout
C)Clutter
D)Familiarity score
E)Refutation

Name: _____ is defined as the amount of advertising in a medium. A)Qualitative media effect B)Wearout C)Clutter D)Familiarity score E)Refutation
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Question

Quizplus · Accepted Answer

Clutter refers to the amount of advertising in a medium. It is the competition for the audience's attention from all the other ads and messages in the same media environment.

_____ Is Defined as the Amount of Advertising in a Medium