An ad for Snorestop Extinguisher,a nose spray to eliminate snoring,has the headline,"Wife shoots husband and rests in peace." This ad uses _____ to attract attention and convey a key selling point.
A)a two-sided message approach
B)a humor appeal
C)comparative advertising
D)a refutational appeal
E)a primacy appeal

Question

Quizplus · Accepted Answer

The ad uses a humor appeal to attract attention to the product and convey the key selling point that it can eliminate snoring, allowing both the husband and wife to get a good night's rest. However, it should be noted that the use of violence in the ad may be controversial and not universally appreciated.

An Ad for Snorestop Extinguisher,a Nose Spray to Eliminate Snoring,has