The tendency of a commercial to lose its effectiveness when it is seen repeatedly by viewers is known as:
A)repetition.
B)the qualitative effect.
C)wearout.
D)commercial reactance.
E)frequency overexposure.

Question

Quizplus · Accepted Answer

This is known as wearout, where the constant exposure to the same ad can lead to a decline in its effectiveness. Viewers may become bored, annoyed, or indifferent to the ad, which can harm its ability to persuade or influence the target audience.

The Tendency of a Commercial to Lose Its Effectiveness When