The _____ is another approach to explain the curvilinear nature of fear appeals.The model suggests both the cognitive appraisal of information in a fear appeal message and the emotional response mediate persuasion.
A)protection motivation model
B)non-monotonic model
C)cognitive response model
D)response-stimuli hierarchy
E)persuasive delimiter model

Question

Quizplus · Accepted Answer

The protection motivation model is the approach that suggests both the cognitive appraisal of information in a fear appeal message and the emotional response mediate persuasion.

The _____ Is Another Approach to Explain the Curvilinear Nature