A potential problem of using advertising with a strong fear appeal message to try to discourage drug abuse by teenagers is that:
A)there is no appropriate medium.
B)fear appeals never work with teenagers.
C)a message with a high level of fear may have inhibiting effects and be tuned out by teenagers.
D)the high fear message may not work among teenagers who are low in self-confidence and want to avoid the issue.
E)parents may be offended if the message is perceived as too frightening.

Question

Quizplus · Accepted Answer

A message with a high level of fear may have inhibiting effects and be tuned out by teenagers. They may avoid the message altogether, or it may cause them to deny or minimize the risks associated with drug abuse. A more balanced message that includes positive alternatives and emphasizes the benefits of avoiding drugs may be more effective.

A Potential Problem of Using Advertising with a Strong Fear