The marketing concept emphasizes a cross-functional approach to long-term profitability.

Name: The marketing concept emphasizes a cross-functional approach to long-term profitability.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing concept is a management philosophy that aims to satisfy customers' needs and wants while achieving long-term profitability for the organization. The approach is cross-functional, meaning that all areas of the organization work together to achieve this goal. Therefore, the statement is true.

The Marketing Concept Emphasizes a Cross-Functional Approach to Long-Term Profitability