Q13: Keeping customers is less important that getting
Q14: Marketing research can help prevent commercialization of
Q15: Marketing research attempts to provide accurate information
Q16: The marketing concept emphasizes a cross-functional approach
Q17: The term "research" means "to search again."
Q19: Developing and implementing a marketing strategy involves
Q20: Marketing research is restricted to the promotion
Q21: According to the concept of cross-functional activities,which
Q22: A network of interdependent institutions that perform
Q23: Which aspect of the marketing mix is
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