Marketing research can help prevent commercialization of products that are not consumer oriented.

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Marketing research involves gathering information about customers' needs, preferences, and behavior. By doing so, marketers can better understand their target audience and create products and marketing strategies that meet their needs. If a product is not consumer-oriented, meaning it does not satisfy consumers' needs or interests, marketing research can identify this issue before the product is commercialized. This means that companies can avoid investing resources in a product that will not be profitable, saving time and money in the long run. Thus, marketing research can help prevent the commercialization of products that are not consumer-oriented.

Marketing Research Can Help Prevent Commercialization of Products That Are