When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product,this is an example of:

Question

Quizplus · Accepted Answer

Conducting a test market but already deciding to ignore the results if they do not support a national launch indicates a lack of genuine interest in conducting valid research, which makes it a pseudo-research study.

When a Marketing Manager Conducts a Test Market but Has