Question 1

A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation)is called a ____________________ research service.

Accepted Answer

The answer of A research organization that develops a unique...

Question 2

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute.What type of research is the firm being asked to conduct?

Accepted Answer

The research firm is being asked to conduct advocacy research, which is research conducted to support a particular position or argument. In this case, the attorney is looking for research to support his client's defense in a legal dispute. Advocacy research is common in legal cases as it can provide supporting evidence for arguments made in court. The other options in the question (push poll, confidentiality research, and deceptive research) do not accurately describe the type of research being conducted.

Question 3

When a research supplier designs a marketing research study that is tailored to the needs of the client,this is known as a ____________________ research study.

Accepted Answer

The answer of When a research supplier designs a marketing...

Question 4

Many people believe that the collection and dissemination of their personal information without their knowledge or consent is a serious violation of their right to:

Accepted Answer

Privacy is the right to control one's personal information, and the collection and dissemination of personal information without consent is a violation of privacy. Choice A is related to research studies, choice B is related to being identified by name, and choice C is related to honesty.

Question 5

Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant.What is this committee called?

Accepted Answer

The human subjects review committee (also known as an institutional review board or ethics board) is responsible for reviewing research proposals to ensure that they protect the safety, dignity, and well-being of human participants. The committee evaluates the scientific merit of the research, the adequacy of participant protection measures, the risk-benefit ratio of the study, and the informed consent process.

Question 6

A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers)is known as a ____________________ research service.

Accepted Answer

The answer of A marketing research supplier that provides standardized...

Question 7

When a marketing manager conducts a test market but has already decided to ignore the results if they do not support a national launch of the product,this is an example of:

Accepted Answer

Conducting a test market but already deciding to ignore the results if they do not support a national launch indicates a lack of genuine interest in conducting valid research, which makes it a pseudo-research study.

Question 8

Which of the following is generally considered to be a public place in which unobtrusive observation is not a serious invasion of privacy?

Accepted Answer

Generally, any place that is open to the public and where people do not have a reasonable expectation of privacy can be considered a public place where unobtrusive observation is not a serious invasion of privacy. The airport check-in counter is a public place where travelers engage in public activities, the art museum is open to the public for viewing art, and the Radio Shack is a retail store open to the public for browsing and purchasing items. Therefore, all of the above choices are generally considered to be public places where unobtrusive observation is not a serious invasion of privacy.

Question 9

The individual who plans,executes,and controls the marketing research function within the organization is known as the ____________________ of marketing research.

Accepted Answer

The answer of The individual who plans,executes,and controls the marketing...

Question 10

Janice is participating in an experimental study of an herbal supplement that is supposed to give users more energy.Since starting the experiment,she has noticed that she has more energy,but in reality,she is just receiving a "blank" pill that does not contain the herbal supplement.What effect is Janice demonstrating?

Accepted Answer

Janice is demonstrating the placebo effect, where the belief or expectation that she is receiving an active treatment leads to a perceived improvement in her symptoms.

Question 11

Mark is conducting research studies for two national rental car companies.Mark's action represent a potential:

Accepted Answer

Conducting research studies for two competing companies creates a conflict of interest for Mark since his actions can potentially compromise his objectivity in analyzing the data and may favor one company over the other.

Question 12

In a personal interview,a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?

Accepted Answer

The respondent is exercising their right to privacy by refusing to disclose their income information. This right is protected in research studies to ensure that personal information is kept confidential and not shared without the participant's consent.

Question 13

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate,this is a form of:

Accepted Answer

A push poll is a technique used to influence or skew public opinion by asking leading or biased questions about a particular candidate, issue, or campaign. The purpose of a push poll is not to gather information but to sway the opinions of voters. In this scenario, the political candidate is using staff workers to conduct a push poll by asking negative questions about the opposing candidate to registered voters of another party.

Question 14

Which of the following is a type of software that is placed on users' computers without consent or knowledge while using the Internet?

Accepted Answer

Spyware is a type of software that is installed on a user's computer without their knowledge or consent. It is used to collect personal information or monitor internet activity. Pop-ups are annoying advertisements that appear on a user's screen, but they are not software installed on a computer. A stealth file is not a common term for a type of software. COPPA (Children's Online Privacy Protection Act) is a law that regulates the collection of personal information of children under 13.

Question 15

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a(n):

Accepted Answer

The session in which research subjects are fully informed and provided a chance to ask any question that they may have about the experiment is called a debriefing session. This allows subjects to understand the purpose and procedures of the study, and also provides an opportunity for them to report any negative experiences or offer feedback. Wrap-up session and post-hoc session are not commonly used terms in research, and placebo session does not refer to a session where participants are informed about the study.

Question 16

Researchers hired to visit McDonald's restaurants posing as customers are called:

Accepted Answer

Mystery shoppers are individuals who are hired to visit establishments and evaluate the service, quality, and cleanliness of the location as a regular customer, without revealing their identity or purpose. This is commonly done in fast-food restaurants and retail stores, including McDonald's. The other options, such as undercover agents, placebo shoppers, and stealth shoppers, do not accurately describe the role of individuals hired to visit McDonald's as customers.

Question 17

When an organization's marketing research department refers to the managers for whom it is performing research services,it is common to refer to the manager as the department's ____________________.

Accepted Answer

The answer of When an organization's marketing research department refers...

Question 18

Another term for the sponsoring client in research studies is the:

Accepted Answer

The sponsoring client in research studies can also be referred to as the user. This is because the individual or organization is the one who pays for the research to be conducted and is therefore the primary user of the resulting data and insights. Both the researcher and subject/respondent are more commonly used to refer to the individuals or groups participating in the study itself.

Question 19

One right a research participant has is that information involved in the research will not be shared with others,which is known as:

Accepted Answer

Confidentiality is the right of a research participant that ensures that any information shared during the research will be kept private and not shared with others without the participant's consent. This principle is essential to maintaining the trust between the participant and the researcher, the credibility of the research, and the safety and privacy of the participants.

Question 20

A commercial marketing research company that conducts research for clients is known as a ____________________.

Accepted Answer

The answer of A commercial marketing research company that conducts...

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues