Question 1

Teams that are composed of representatives of marketing research,new product development,production,and finance to study the feasibility of the national launch of a new product are knows as ____________________ teams.

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Question 2

Define marketing ethics and explain how it applies to marketing research.

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Question 3

Discuss the sources of conflict between marketing management and marketing research.

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Question 4

____________________ is a term that reflects the degree to which one bases one's morality on moral standards.

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Question 5

Research that is conducted to support a specific claim in a legal action (e.g.a certain miles per gallon performance in city driving conditions)is known as ____________________ research.

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Question 6

The attempt to decide what is "right" and what is "wrong" in the conduct of marketing research studies is called ____________________.

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Question 7

Explain when research should be conducted externally and when it should be done internally.

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Question 8

Discuss the rights and obligations of the research participant.

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Question 9

____________________ means that information involved in the research will not be shared with others.

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Question 10

Discuss the rights and obligations of the researcher.

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Question 11

An individual that is responsible for contacting clients,designing research projects,preparing research proposals,selecting research suppliers,and supervising data collection,analysis,and reporting activities is commonly referred to as a ____________________.

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Question 12

A individual within the research organization who acts as a "go-between" between management and the research specialist because he or she is an expert in the needs of both parties is known as a ____________________.

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Question 13

A session in which research subjects are fully informed and provided a chance to ask any questions that they may have about an experiment is called a ____________________ session.

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Question 14

When telemarketing is conducted under the "guise" of a research study,this is called ____________________.

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Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues