The time length for a test market varies with the objectives of the test market.
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Q13: Calculating a ratio of test product sales
Q14: The average test-market requires about twenty-four months.
Q15: Cannibalized sales occur when consumers choose a
Q16: Test marketing allows an organization to conduct
Q17: A test market study involves the use
Q19: Selecting test-markets is,for the most part,a sampling
Q20: Intentional attempts to disrupt the results of
Q21: Latin square designs assume that interaction effects
Q22: A 3 x 3 factorial experiment requires
Q23: The manufacturer of the relatively higher-priced Dove
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