The manufacturer of the relatively higher-priced Dove chocolates introduced a lower-priced line of Dove chocolates with the intent of attracting consumers who did not normally purchase their higher-priced premium chocolates.However,most of the sales of the new product came from customers who would normally have purchased the existing higher-priced Dove products.This is an example of:
A)test-marketing
B)cannibalized sales
C)guerilla marketing
D)sales sabotage

Question

Quizplus · Accepted Answer

This is an example of cannibalized sales, where the sales of a new lower-priced product come at the expense of sales of the existing higher-priced product from the same brand, instead of attracting new customers.

The Manufacturer of the Relatively Higher-Priced Dove Chocolates Introduced a Lower-Priced