If salespeople in a test-market city arrange for more shelf-facings than would normally be available to the product under normal store conditions,the test-market has the problem of:
A)media isolation
B)unrealistic store conditions
C)overuse
D)self-contained trading area

Question

Quizplus · Accepted Answer

By arranging for more shelf-facings than would normally be available to the product under normal store conditions, the test-market is creating unrealistic store conditions. This can skew the results of the test-market and provide inaccurate data on the product's performance in a real-world retail setting.

If Salespeople in a Test-Market City Arrange for More Shelf-Facings